Appalachian Impact Program
Professional Marketing for Mission-Driven Organizations
6 Organizations Per Year | $30,000+ Value Each | 100% FREE
Get Notified When Applications OpenWhat We Provide
Comprehensive marketing services for organizations making a difference
Full Strategy
Marketing audit, audience research, competitive analysis, and comprehensive 6-month roadmap
6-Month Engagement
Active implementation: content creation, SEO, social media, email campaigns, website optimization
Real Results
Measurable outcomes: increased traffic, engagement, leads, donations, and community reach
Knowledge Transfer
Team training, templates, playbooks - tools to maintain momentum after program ends
Who We're Looking For
Three types of mission-driven organizations
Non-Profit Organizations
- 501(c)(3) status preferred
- Clear community impact mission
- Limited marketing budget
- Appalachian Ohio based or serving
Veteran-Owned Businesses
- Veteran founder or co-founder
- Mission-driven values
- Growing but resource-constrained
- Commitment to community impact
Social Enterprises
- Mission and profit aligned
- Solving social/environmental problems
- Clear community benefit
- Ready to scale impact
Program Timeline
Cycle 1 schedule (repeated twice per year)
Applications Open
Submit your application through our Google Form (launching Jan 1)
Review & Selection
Applications scored, references checked, finalists selected
Recipients Announced
3 organizations selected and publicly announced
6-Month Engagement
Strategy, implementation, training, and results tracking
Alumni Status
Ongoing resources, community, and preferred rates if needed later
Who Should Apply
We look for organizations that are ready and committed
Mission Impact
Clear community benefit and measurable outcomes
Financial Need
Can't afford professional marketing but would benefit greatly
Capacity to Engage
5-10 hours/month to implement and collaborate
Organizational Stability
Established operations and committed leadership
Growth Potential
Marketing can significantly increase your impact
Willingness to Share
Participate in case study and share your success story
Frequently Asked Questions
Yes. Recipients pay $0 for the full 6-month engagement. Our services (strategy, execution, training) are valued at $30,000+ and provided pro bono. You may need to cover your own operational costs (hosting, advertising budgets if applicable, etc.), but our services are free.
We use a 100-point scoring matrix evaluating: mission impact (30 pts), need and fit (25 pts), readiness and capacity (20 pts), growth potential (15 pts), and story value (10 pts). Bonus points for veteran-owned, non-profit, Appalachian Ohio based, and other factors. Top-scoring organizations are selected.
You can still apply. Appalachian Ohio organizations receive bonus points in scoring, but we accept applications from mission-driven organizations anywhere in the US. Strong mission alignment and demonstrated need are most important.
Approximately 5-10 hours per month: reviewing deliverables, attending meetings, providing feedback, implementing recommendations, and creating/approving content. A primary contact who is responsive and empowered to make decisions is essential.
You become an Impact Program alumni with ongoing benefits: quarterly resource emails, alumni community access, annual gathering invitations, and 25% discount if you later want to engage us for paid services. You'll have all the tools to maintain momentum independently.
No. Marketing results depend on many factors. We commit to professional strategy, quality execution, and best practices - but can't guarantee "X donors" or "Y% traffic increase." Our goal is meaningful improvement in your marketing capacity and measurable progress toward your goals.
Yes, as long as you have genuine financial need and aren't currently working with a professional agency. Doing basic marketing (social posts, email newsletters) doesn't disqualify you - we look for organizations that need professional strategy and execution they can't afford.
Most pro bono programs are one-off projects or strategy-only consulting. We provide full-service, 6-month engagements: strategy + implementation + training. You get both the plan AND the execution. We also leverage AI tools to deliver more value faster without sacrificing quality.
Cycle 1 applications open January 1, 2026 and close January 31. Recipients announced February 28, engagements begin March 1. Cycle 2 will open July 1, 2026. Sign up below to be notified when applications open.
Absolutely. We'll provide feedback on why you weren't selected and what could strengthen a future application. Previous applicants receive bonus points in scoring for demonstrating sustained commitment.
About the Program
The Appalachian Impact Program is a collaboration between Alpha2Zulu LLC and Debbie Phillips Consulting LLC - combining AI-powered marketing efficiency with deep community engagement expertise.
Alpha2Zulu LLC is a veteran owned company. Alpha2Zulu Marketing is their marketing agency specializing in AI-enabled efficiency and expert strategy. Debbie Phillips Consulting LLC brings decades of experience in non-profit leadership and community development. Together, we created this program to support mission-driven organizations doing important work but lacking the resources for professional marketing.
We believe great missions deserve great marketing. By selecting 6 organizations per year (two cycles of 3), we can deliver meaningful, focused support that creates real results - not just plans that never get implemented.
Derek
Alpha2Zulu LLCFounder & Technical Lead
Debbie Phillips
Debbie Phillips Consulting LLCFounder & Program Director
Support the Program
Help us amplify impact and remove barriers
While we provide marketing services pro bono, many mission-driven organizations face basic infrastructure barriers: outdated computers, lack of internet access, no budget for essential software. Your support helps us remove those barriers and extend our reach.
Equipment Fund
Laptops, internet hotspots, and software subscriptions for organizations that need them.
Any amount helps
Donate to Equipment FundSponsor an Organization
Cover the full cost of services for one recipient organization for 6 months.
$5,000
Sponsor an OrganizationGeneral Support
Help cover operational costs, expand the program, and support more organizations.
Your choice
Make a DonationDonor Recognition
Gold Star Partner
$10,000+
Recognition on website, annual report, press releases, and exclusive program updates
VIP Supporter
$5,000+
Recognition on website and annual report, quarterly program updates
Founding Supporter
$1,000+
Recognition on website and annual impact report
Community Champion
Any amount
Every dollar removes barriers and amplifies impact
All donations are tax-deductible to the extent allowed by law.
Ready to Apply?
Applications open January 1, 2026.
Sign up to be notified when the application form is live.